Minnie moll CV
A leader with vision, energy and drive. A strategic and creative thinker with the innovation experience, commercial focus and courage to lead the change and agility required in a fast-evolving world. A passionate believer that purpose, vision and values should underpin every organisation. Privileged to have learned in some exceptional values-led organisations, which won national recognition for innovation, culture and sustainability.
Key Skills and Achievements:
• Specialist Areas: Leadership, Innovation, Strategy, Brand Development, Marketing and Communication, Retail, defining Purpose, Vision and Values.
• Honorary Doctor of Arts from Westminster University 2024 – For advancing the role of design in addressing the climate crisis.
• Re-energised the UK Design Council – Introduced Design for Planet mission and won the bid to host the World Design Congress in the UK for the first time in over 50 years.
• Transformed the culture of Jarrold Retail – Delivering outstanding experience, and 4% sales growth in worst year on record for high street retail.
• Rejuvenated the Co-op - In 3 years moved from an old-fashioned dusty brand to modern, relevant, and multi award winning, with underlying trading profit up 17%.
• Modernised a Garden Centre Business - In 5 years profit increased from £72k to £4.6m and won Marketing Society ‘Best Customer Relationship Marketing’ Award 2013.
• A purpose driven leader - 95% of Co-op colleagues trained as dementia friends. Won Alzheimer’s Society’s Business of the Year 2016. Made HRH Prince Charles’ Ambassador for Responsible Business in the East of England.
• Experienced in dynamic culture - ?What If! Innovation Company named Sunday Times ‘Best Place to Work in UK’ two years running.
Career History:
The Design Council – Chief Executive 2021 - 2026
Royal Charter Charity and UK’s National Champion for Design, driving economic, social and environmental value. 36 colleagues.
Jarrold Retail – Chief Executive 2018 – 2020
Independent business comprising Department Store in the heart of Norwich (‘The Harrods of Norfolk’), e-commerce and 6 branches. 400 colleagues.
East of England Co-op – Joint Chief Executive 2014 – 2018
Largest independent retailer in the Eastern region with over 200 branches across Norfolk, Suffolk and Essex. £350m turnover. Over 4,000 colleagues.
Notcutts Garden Centres – Executive Director Marketing 2008 - 2014
Third largest Garden Centre Group in UK with 19 centres across England. 1,000 colleagues.
?What If! Innovation Company – Global Marketing Director 2005 – 2008
Largest independent Innovation Company in the world. £30m turnover. 80 colleagues.
HHCL Advertising - Joint Managing Director & Marketing Director 1995 – 2004
Multi Award winning London Agency voted ‘Advertising Agency of the Decade’ 2000.
Other Experience:
Net Zero Council – Forum of industry and Department for Energy Security and Net Zero, Chaired by Ed Miliband 2024-2026
Creative Industries Council and Chair of Climate Committee - Forum of UK creative sectors and Department for Culture Media and Sport 2021-2026
Vistage Business Leader of the Year 2020
HRH Prince Charles’ Ambassador for Responsible Business in the East of England 2016-2019
Previous Boards - Norwich BID, Norwich Town Deals, Norwich for Jobs, Suffolk Business Women,
Ipswich Central BID, Business in the Community Eastern Region
Previous Associations - Suffolk Chamber of Commerce Inward Investment Ambassador, Common Purpose Alumnus
Charities - Ambassador for Brave futures, and Member of ‘Pink Ladies Tractor Road Run’ raising over £1 million for Breast Cancer Research
Profile - Experienced Speaker, media spokesperson, champion and mentor of women in business, listed in Suffolk and Norfolk ‘100 most Inspiring Women’
Degree - Nottingham Trent University – First Class BA (Hons) Creative Arts